Google’s New Search-Based Keyword Tool
Google has just released a new free keyword tool. The Search-Based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.
Based on your URLs, the Search-Based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site. The keywords are also organized by category.
The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-Based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.
Try it out: Search-Based Keyword Tool
Tags: Google, Keyword Tools, Search Based Keyword Tool
The Keyword Questions Tool
WordTracker released its newest tool today, the Keyword Questions Tool.
The idea behind this new tool is simple: people go online to ask questions. You discover which questions are applicable to your niche, answer them, and as a result receive some additional traffic to your website.
Here’s how it works: you enter a short one or two word keyword phrase, the tool adds your phrase to six key question words (what, why, when, how, where and who) and then runs a broad match from Wordtracker’s database. Once you have a list of results, pick out those that you think are the most relevant for your market. Then you answer the questions:
- You create one web page or one blog post per question.
- You group similar questions together and create one page per group of questions.
- You create a single web page that answered all the relevant questions in one place.
It’s a free tool. Try it out: Keyword Questions Tool
Tags: Keyword Questions Tool, Keyword Tools, Wordtracker
Analyzing Keyword Competition
There’s so much competition for keywords these days that it can sometimes appear impossible to find a keyword to break into a niche. However, if you do a little digging, you might very well come up with a clearer picture of the competition you’re facing and discover it’s not quite as bad as you initially thought.
Let’s go through an example. Let’s say you’re in the acid reflux niche and you’ve found the longtail phrase “foods to avoid with acid reflux” that you think has some potential. When you enter the phrase into the search engines, though, it brings up over one million competing pages. That’s discouraging.
Remember though, this is a broad term search. That means that the results aren’t just for your phrase, but also for any combination of words that can be formed using the words in your phrase. For example, in those one million results, you’ll find that “acid reflux foods” are included, and “avoid acid reflux” and “avoid acid reflux foods” and countless other combinations.
But we’re just after the phrase “foods to avoid with acid reflux.” So the next step is to enter your keyword phrase into the search engine using quotes around the phrase. Now, you discover that the competition for that complete phrase is only 6,680! That’s wonderful! It makes it much easier to go after that phrase.
And there’s one more step you might want to look at and that’s how well these pages are optimized for the search engines. Particularly, we’re interested in knowing out of those 6,680 pages, how many include the keyword phrase “foods to avoid with acid reflux” in their page title. This is important, because the search engines rely on page titles to tell them what a page is all about.
So, this time you enter this into the search engine … allintitle:foods to avoid with acid reflux. What comes up? Only 93 pages have that keyword phrase included in their page title. That tells you that if you build a page around the phrase “foods to avoid with acid reflux” and you include the phrase in the title of your article and in the title of your page, you’ll have an excellent chance of ending up on page one of Google.
It’s a good phrase to go after.
Tag: Keyword Tools
Finding Keywords The Easy Way
Keywords are foundation of how people find what they want on the Internet. They enter their terms in a search engine and that search engine gives them a list of web sites that meet those terms.
So how does the search engine know that the web sites they list will meet the needs of the visitor?
There are a variety of ways. One is by the number and quality of links that lead back to each web site from other web sites. Another is the content contained on the web page and how closely it relates to the search engine terms that were entered. Another way is by reading the meta tags, which list keywords that are applicable to the web site and give a bried description of the what the web site is all about.
How does this serve you?
It makes it easy for you to discover the most important keywords in your niche.
Let’s say you’re in the menopause niche. You enter “menopause” into Google’s search box and up comes a list of the top menopause web sites according to Google. Start at the top of the list, go to each site, and view the page source. To view the page source in Internet Explorer, go to page in the upper right hand corner, and down that menu to “view source.” To view the page source in Firefox, go to view in the upper left hand area, and down to “Page Source.”
Once the page source comes up, look for the meta tag that carries the keywords. It will be included above the command.
Here are some of the keywords I came up with in a few minutes for menopause using this approach: menopause, perimenopause, postmenopause, hormone replacement therapy, HRT, early menopause, menopause symptoms, premenopause, estrogen loss, bioidentical hormones, hot flashes, premature menopause, change of life.
Here’s a short-short video on where to look for keywords:
Tags: Keyword Tools, keywords, page source
Find Niche Markets Instantly
You often hear how important it is to find niche markets, and then within those niche markets to find low hanging keywords.
If you’re unfamiliar with these terms, let me take a moment to clarify. A niche market is nothing more than a specialized market. Generally, it’s a segment of a bigger market, but not always. For instance, we’ll use the old golf example. Golf is a big market. Golf swing is a slight better defined market. How to improve your golf swing … this is a very specialized market, a niche market.
Low hanging keywords are quite similar. These are uncommon keywords, smaller keywords that don’t draw much interest in a big market. For instance, the keyword golf swing is searched for online over 82,000 times a month. Unfortunately, the competition for this keyword is outrageous. Your odds of cracking that keyword are next to nothing. But … and here’s the exciting part … golf swing coming over the top is searched for 300 times a month and literally no one is competing for it. It’s yours for the taking. This is a low hanging keyword … one that people are online searching for, but are having trouble finding any information about.
I hope that helps.
If you’d like to learn more about finding and using these keywords, there’s a free five video series that teaches it all. Not only will you discover how to uncover these hidden niche markets and low hanging keywords, you’ll learn how to turn them into your own profit streams. This is some of the best free training you’ll ever receive on the Internet.
Check it out: Free Niche Videos
Free Keyword Mastery Package
