Search Engine Optimization – Part Two

Let’s take a closer look at how you can optimize your website for higher search engine rankings. ON SITE SEO: Quick Start Overview On page SEO consists of certain factors, namely:

>> Including relevant keywords and keyword phrases within your content itself.
>> Including keywords in your Meta tags and page titles.
>> Including keywords in your H1, H2, and H3 tags.
>> Including keywords in the Alt tag for every image and graphic featured on your website.

On Site SEO is actually quite simple, which is why it’s surprising to see just how many webmasters have failed to optimize their websites, missing out on potentially thousands of visitors a day from the major search engines.

Off Site SEO consists of external elements, things you can’t necessarily control but still just as important.

These things include:

>> The anchor text used with incoming links. Anchor text is the text that is used to link to a web page from another page. There are two types of anchor text on any web page, the text that links to other pages on your own site, and the text that links to other sites (externally).

When a website is linking to you, try your best to have as many incoming links contain anchor text, specific keyword phrases for your website, rather than just your domain name itself.

Furthermore, try mixing up the anchor text used so that you are ranking for multiple keyword phrases that target your niche market.

POSTED BY Rick on Apr 9 under Marketing Tools