Search Engine Optimization – Part Three
Off site SEO is as important, if not more so, than on-site SEO so if you want to rank in the search engines for your primary keyword, you will need to focus on creating an effective link building campaign, targeting relevant websites and blogs that offer text link advertisements, or exchanges.
When it comes to SEO, the search engines like Google or Yahoo do not rank entire websites, but rather individual pages. This means that you can have an interior page with a higher page rank than even your main index page.
This means that you need to focus on optimizing every single page on your website, whether you feel it’s an important “landing” page or not, they may be indexed separately, and people may enter your site from one of your sub pages rather than your main entry page.
When it comes to optimizing your pages for SEO, you need to focus on offering high quality, relevant content that is heavily targeted towards your market, ensuring that your visitors are given substantial information about your products and services and that each and every article on your website, includes the keyword phrases that you are hoping to rank for.
This also goes beyond the content body itself, and should include your page titles and graphics. Instead of just calling your index page “Your Domain Name”, consider integrating your primary keyword in its title such as in the example of an e-commerce website featuring a premium WordPress theme series for sale, “Premium WordPress Themes”, if that was your primary keyword phrase.
There are also very important structural elements of your web pages that you should not overlook, including title tags, meta description tags, meta keyword tags, and a properly constructed site map so that search engine spiders are able to navigate their way throughout your website easily, indexing all of your pages successfully.
Each time you update your website, you should resubmit your site map so that it’s updated and includes all of your main pages, as well as your sub pages.
Sitemap Generators:
>> http://www.Google.com/webmasters/sitemaps
>> http://www.sitemapdoc.com/http://www.xml-sitemaps.com
>> http://sitemap.xmlecho.org/sitemap/
Once you have your website pages optimized and ready to submit to the search engines, you can hire a submission service, like the one featured at: http://www.submitcentre.com/ or do it manually by visiting each of the major search engines.
Helpful Tip: There are a few free tools out there that will enable you to automatically create and update sitemap files for your website. One of these can be found at http://www.gsitecrawler.com
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