Press Releases: Quick Traffic Bursts

We continue with our traffic series, courtesy of Traffic Heist.

Press Releases are one of the easiest methods of introducing your website and spreading your message in front of thousands of prospects in your niche market, as well as picking up affiliates and potential joint venture partners.

With press releases, you simply hire a skilled writer to create an article that will broadcast out to the news sites like http://www.BusinessWire.com, http://www.Prnewswire.com and http://www.PRWeb.com that will circulate your message and present your product and service in the form of “newsworthy content.”

The trick is exactly that: you want to create a press release that appears to be news, rather than an advertisement. The back links that a press release can create is phenomenal, in fact, I have seen an intense surge of traffic within minutes of my first press release being published, and months later, I was still receiving targeted traffic from the circulation of this release.

The one thing you need to be careful of is that you model your press release so that it cause an emotional response in your viewers.

Your press release title should be no longer than 150 characters in length (otherwise it may be truncated without prior approval) and grab the interest of your readers immediately. It should also flow well into your first paragraph, carrying your message and seaming it together.

Make sure that your press release features your primary keywords that are relevant to your product or service, as search engines will index these press releases based on the keywords that are featured within the content.

Also be sure to include your company name at the beginning and end of your press release to increase branding and public awareness.

Example Format:

FOR IMMEDIATE RELEASE:
Contact:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address
Headline
City, State, Date

— Statement explaining what press release contains
- First paragraph: gives the facts. Includes who, what, where, why, when and how info.
- Remainder of body text: should include any relevant information to support what is written in your title and your first paragraph.
- Last paragraph: ties it all together and provides readers with additional information link.

Resources:
http://www.pressequalizer.com
http://www.pressedge.com/
http://www.custompressrelease.com
http://www.prnine.com
http://www.Press-Release-Writing.com
http://www.contentdone.com
http://www.contentcustoms.com

Press Release Distribution Sites:
http://www.PRWeb.com
http://www.URLWire.com
http://www.PRNewsWire.com
http://www.Free-Press-Release.com
http://www.marketwire.com

POSTED BY Rick on May 4 under Traffic Building Tools