Marketing Strategy Example

If you’ve been tinkering around in the Internet marketing arena for long, you’ve undoubtedly come across many different marketing strategies. However, sometimes it’s easy to overlook a strategy or to pass over it without hardly noticing.

So I wanted to share a marketing strategy example with you. Actually, I’m going to share five examples with you. These are all viable strategies that have their place in maximizing your conversion rate. That’s why you’ve most likely encountered them before.

1. The Mystery Bonus Strategy - tells your prospects that the total value of your bonus products is a mystery. In order for them to find out the actual value of your bonuses, they’ll have to purchase your product. It will all be revealed after they order. This plays on their natural sense of curiosity, and a little on greed, since they’re hoping they’ll get an unbelievably huge bonus value.

2. The This Product Will Sell Out Fast Strategy - tells your prospects that you’re confident your product won’t last long. Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out. This creates a sense of scarcity, and a need to act immediately.

3. The Bombarded Strategy - tells your prospects that you understand they’re getting bombarded with advertisements every day. But you’re different. You won’t rent, share or sell their name to any other business. You hate spam as much as they do. This strategy is reassuring, and demonstrates a kinship with your prospect’s own experiences on the Internet.

4. The No Software To Install Strategy - tells your prospects that your product won’t require any software to use it. Many people, even today, are software and/or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run. This is an example of how you’re doing everything you can to make your product easy to use and hassle-free.

5. The Personal Application Strategy - tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily fit or blend your product into their targeted situation. You don’t want to scare off a prospect because he or she can’t see how your product would work for them (unless, of course, it’s not for them, such as an advanced product that isn’t appropriate for a newbie, etc.).

I’ll be delivering more of these strategies over the coming weeks and months. Hope you find them useful.

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