Google To Introduce Interest-Based Advertising

If you have Adsense ads on your website, you might want to take note of this: Google is in the process of introducing interest-based advertising.

What is it? Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to an advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, Google will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, Google will add them to the “sports enthusiast” interest category.

For example, an advertiser selling footballs could reach customers through both types of advertising. They could use placement-targeted advertising to display their ads on specific football-related sites, and interest-based advertising to display ads to users in the sports interest category on sites without content specific to football.

You can opt out of showing ads that are based on user interest categories (e.g. ‘sports enthusiasts’). In turn, Google will not use visitation information from your sites to help create interest categories. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser’s website.

For more information about interest-based advertising, you can visit: The Inside AdSense Blog

POSTED BY Rick on Mar 16 under Marketing Tools