Finding Keywords The Easy Way

Keywords are foundation of how people find what they want on the Internet. They enter their terms in a search engine and that search engine gives them a list of web sites that meet those terms.

So how does the search engine know that the web sites they list will meet the needs of the visitor?

There are a variety of ways. One is by the number and quality of links that lead back to each web site from other web sites. Another is the content contained on the web page and how closely it relates to the search engine terms that were entered. Another way is by reading the meta tags, which list keywords that are applicable to the web site and give a bried description of the what the web site is all about.

How does this serve you?

It makes it easy for you to discover the most important keywords in your niche.

Let’s say you’re in the menopause niche. You enter “menopause” into Google’s search box and up comes a list of the top menopause web sites according to Google. Start at the top of the list, go to each site, and view the page source. To view the page source in Internet Explorer, go to page in the upper right hand corner, and down that menu to “view source.” To view the page source in Firefox, go to view in the upper left hand area, and down to “Page Source.”

Once the page source comes up, look for the meta tag that carries the keywords. It will be included above the command.

Here are some of the keywords I came up with in a few minutes for menopause using this approach: menopause, perimenopause, postmenopause, hormone replacement therapy, HRT, early menopause, menopause symptoms, premenopause, estrogen loss, bioidentical hormones, hot flashes, premature menopause, change of life.

Here’s a short-short video on where to look for keywords: