Article Marketing Traffic – Part Two
While I won’t argue that quantity is important, because it is, the more articles you have in circulation, the more traffic you will ultimately generate to your websites, you also need to place a severe emphasis on QUALITY.
Think about it, 1,000 articles that don’t convert, versus 12 that do, well, you know which one to go with. If you rush out articles without conducting keyword research and paying close attention to create articles that consist of a solid headline, fluid content and a call to action, prompting the reader to click the links found within your resource boxes, leaving the article directory itself to explore your website, you are literally throwing money away.
What you want to do is focus on is first attracting readers and then retaining them, while your resource box does the rest of the work for you, funneling these readers over to your website where you continue to push your brand and get the most out of your article campaigns.
In other words, you really will want to craft the kind of articles that speak directly to your market. In order to do that, you need to thoroughly evaluate your market and your intended audience before you ever write a single article.
For example, if you have an ebook product that helps eliminate or control acne, you will want to take it a step further and analyze everything from the age range to the gender of your primary customer.
Once you have this information, you will be able to write articles that speak directly to them, and once you do that, generating traffic with every article you create and distribute will be as simple as, 1, 2, well you get my drift.
So, how can you evaluate your target market and figure out who the heck your average customer really is?
This is where you begin at home, with your product itself.
Was your ebook written for a specific age group? (in our example of acne, would the ebook be focused on teens, etc?)
Is your product or service geared towards a specific gender? (Ebooks focusing on parenting, work at home moms, single dads, would have specific gender oriented audiences).
You need to identify your target market early on, so that you can cater to them in such a way that you are able to guide them from the articles that are featured online, to your website, where they can explore your products, services and perhaps additional content or information.
More in our next installment.
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