Article Marketing Traffic – Part Three

Part of executing a successful article marketing strategy involves both keyword research and niche marketing research, one that will help you pinpoint where your target market is, and the other will help you successfully dominate it.

To begin, let’s take a closer look at how you can quickly drill down into your main keyword phrases by evaluating potential keywords that you can use within your article content.

I use Google’s Keyword Tool available at:
https://adwords.google.com/select/KeywordToolExternal

I keep it simple (don’t over complicate keyword research, because it’s really exceptionally easy to do). I begin by entering in my primary keyword phrases, and if you know your product, you should know what these keywords are, otherwise, take a few minutes to consider what it is that you are offering and create a listing of potential keywords that best describe your product and those who would purchase it.

For example, if you are offering an ebook that helps new gardeners learn how to grow vegetables, you might create a quick keyword list that looks something like this:

>> Growing Vegetables
>> Vegetable Garden Help
>> Vegetable Garden Tips
>> How to grow a vegetable garden.

And so on..

Think of keyword phrases as potential article titles for your niche market. If you discover that there are enough searches to warrant using these keywords, your next logical step would be to create articles that use these keywords both within the title and the actual body of the content itself.

When you enter in your keywords into the Google Keyword Tool, you be given access to data that will help you determine the profitability of each keyword phrase, based on current searches conducted each week, as well as the competition advertising to that market using the same keyword phrases.

What you are looking to find are keyword phrases that receive a lot of activity, yet have little competition. It may take awhile to pinpoint down a decent size list of keywords, but if you are persistent, you will be able to compile the best possible listing of keywords that you can use within your articles to improve your ranking in the search engines and within the article directory itself.

You can also evaluate keywords from on the article directory sites themselves, by browsing through the categories of your market and looking at what keywords are being used in competing articles (hint: view the source code of the page where the article is featured to see what keywords are used in the header, title and meta tags).

Once thing to keep in mind as well is that you won’t just be generating traffic from the article directories themselves, but just as importantly, from those who scrap article directories to power their websites and blogs with fresh content.

Article directories like http://www.ArticlesBase.com allow for people to reprint articles as long as the resource box is left intact, meaning that your articles can easily spread across the Internet, appearing on thousands of other websites, within days of your submission.

More in our next installment.

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